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The Complete Idiot's Guide to Direct Marketing

The Complete Idiot's Guide to Direct Marketing

Paperback (07 Sep 2001)

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Publisher's Synopsis

The Complete Idiot's Guide to Direct Marketing covers the full range of topics, making it a comprehensive book on the subject. It offers proven methods and time-tested strategies to help readers lower their costs and increase their response rate.

Book information

ISBN: 9780028642109
Publisher: Penguin USA
Imprint: Imprint Unknown
Pub date:
DEWEY: 658.84
DEWEY edition: 21
Number of pages: 384
Weight: 644g
Height: 232mm
Width: 187mm
Spine width: 20mm