Publisher's Synopsis
Due to their special structure and goals, non-profit organizations face operational concerns far different from those of profit-making businesses. This study identifies and addresses the key areas of activity for non-profit organizations of all shapes and sizes. Real examples and numerous examples help non-profit managers to adapt the book's advice and guidelines to their own particular needs.;The text offers guidance on every aspect of running a non-profit organization, from financial management and marketing to strategic planning and lobbying, including: the importance of establishing and following the organization's mission; the role of the Board of Directors in daily operations; developing and implementing effective fund-raising campaigns; and selecting and working with consultants.
