Publisher's Synopsis
A practical roadmap for fund–raising success
"No matter what your fund–raising objective is, The Complete Guide to Fund–Raising Management is designed for you. Whether you read the whole book or only the chapters that most interest you, this book will provide you with time–tested, practical advice. So, enjoy. Nurture positive relationships. And prepare your organization to serve and to prosper." from the Preface.
The Complete Guide to Fund–Raising Management provides a user–friendly roadmap for fund–raising success in a highly competitive philanthropic environment. A practical how–to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day–to–day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying disk include sample forms, checklists, and innovative grids that will help you plan and execute successful fund–raising campaigns.
The Complete Guide to Fund–Raising Management.
To survive and thrive in an increasingly competitive philanthropic environment, it′s vital that fundraisers make the most of their monetary and staffing resources. Reaching this goal is perhaps easier said than done unless the right approach is used. This practical how–to book provides an accessible roadmap for fund–raising success.
With incisive explanations of basic fund–raising principles and practices, as well as the fundamentals of strategic management, The Complete Guide to Fund–Raising Management shows how to oversee a comprehensive resource development program that focuses on planning, self–assessment, and continual improvement. Stressing the importance of high–payoff, cost–effective fund–raising strategies, this book provides straight–forward guidelines and step–by–step instructions on how to strengthen your not–for–profit organization and garner the resources needed to carry out its mission.
Along with helpful suggestions on board development, institutional advancement, and volunteer involvement, this complete resource includes a disk that contains innovative prospect rating, call report, prospect tracking, and various other essential forms; sample fund–raising reports that focus on trends and emphasize the importance of monitoring net contributed income and other critical success factors; as well as innovative time management and board nominating grids. Covering all the bases, The Complete Guide to Fund–Raising Management has complete details on:
- Managing the resource development function analysis and planning, setting goals, and monitoring the budget
- Prospect ratings and evaluations determining the "ideal" volunteer solicitor, the capacity to give, and the request amount
- Grantsmanship government contracts, foundations, project development, and foundation research
- Capital and endowment campaigns chronological steps for success, including pre–study, advancement, intermediate, and public phases.
Packed with all the essentials of fund–raising management, this is an indispensable resource for those looking to meet and surpass their potential in the nonprofit sector.
