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The Complete Direct Marketing Sourcebook

The Complete Direct Marketing Sourcebook A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program - Small Business Series

Paperback (14 Jul 1992)

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    Publisher's Synopsis

    REvised edition of Mail Order Selling Made Easier (1990). Describes the basic principles of direct marketing. Includes checklists, worksheets, charts, forms, and sample letters; and a listing of sources and resources. Annotation copyright Book News, Inc. Portland, Or.

    Book information

    ISBN: 9780471553878
    Publisher: John Wiley & Sons, Inc.
    Imprint: Wiley Blackwell
    Pub date:
    Language: English
    Number of pages: 288
    Weight: 539g
    Height: 254mm
    Width: 178mm
    Spine width: 20mm

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