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The Complete Customer Relationship Management Handbook

The Complete Customer Relationship Management Handbook

Paperback (14 Nov 2013)

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Publisher's Synopsis

Customer Relationship Management (CRM) is as important for the voluntary sector as it is for the commercial world. Understanding what CRM really is and how to apply it properly will help you make more money for your organisation and be more effective in achieving your organisation's mission.

Book information

ISBN: 9781906294724
Publisher: Directory of Social Change
Imprint: Directory of Social Change
Pub date:
DEWEY: 658.812
DEWEY edition: 23
Number of pages: x, 278
Weight: 506g
Height: 171mm
Width: 245mm
Spine width: 15mm