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The Cluetrain Manifesto

The Cluetrain Manifesto The End of Business as Usual

Paperback (10 Jan 2001)

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    Publisher's Synopsis

    This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    Book information

    ISBN: 9780738204314
    Publisher: Basic Books
    Imprint: Basic Books
    Pub date:
    DEWEY: 658.054678
    DEWEY edition: 21
    Number of pages: 224
    Weight: 272g
    Height: 229mm
    Width: 152mm
    Spine width: 15mm

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