Publisher's Synopsis
Unlock the Power of Client Feedback to Drive Business Growth
In today's competitive professional services landscape, thriving firms don't just listen to their clients - they act on their insights. The Client Feedback Playbook is your practical guide to transforming client feedback into a strategic advantage. Packed with actionable strategies, this book moves beyond traditional satisfaction surveys, showing you how to implement a structured client feedback programme that improves relationships, retains top clients, and fuels sustainable growth. From securing buy-in from leadership to designing effective surveys and conducting in-depth interviews, every chapter provides expert guidance on gathering, analysing, and leveraging client insights to shape operations, service delivery, and firm-wide strategy. Discover how to:- Establish a feedback culture that drives real change
- Choose the right research methods to maximize engagement and insights
- Analyse and report findings in a way that informs strategic decision-making
- Close the loop by turning feedback into measurable improvements
- Navigate ethical and data protection challenges in client research
Chapter 2 The Strategic, Operational, and Financial Benefits of Client Feedback
Chapter 3 Getting Buy-In from the Firm's Key Stakeholders
Chapter 4 Choosing the Right Research Approach and Methods
Chapter 6 How to Design and Deploy Online Surveys
Chapter 7 Analysis and Reporting: Organising and Communicating Actionable Insights
Chapter 8 Closing-the-Loop and Managing Continuous Improvement
Chapter 9 Research Ethics, Data Protection and the Market Research Society Code of Conduct
Chapter 10 Converting Insight into Profit and Going Beyond Client Client Feedback