Publisher's Synopsis
Why do some managers succeed and why do others fail? Mediocre performance in management is born from a failure to understand that real leadership requires action and exceptional accomplishment in meeting goals and working well with others. Plain and simple-effective leadership is the key to building great companies.
David Reeves, a successful business leader who developed profitable agencies for a major life insurance company for more than twenty-seven years, shares principles that will help others identify the difference between management and leadership, learn how to effectively lead a group, and motivate others to accomplish goals. Through sharing his own personal experiences and the stories of successful leaders, Reeves teaches managers and future leaders how to:
- Develop personal integrity that is strong enough to make and keep commitments
- Find the courage to change the things that must be changed
- Listen and communicate effectively
- Recruit and hire only the best individuals
- Build a culture focused on excellence
