The Changing Strategies of International Business How MNEs Manage in a Changing Commercial and Political Landscape - The Academy of International Business

Agnieszka Chidlow (editor), Academy of International Business (associated with work)

Hardback (31 Jan 2019)

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Publisher's Synopsis

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.

In line with the 45^th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today's changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN:	9783030039301
Publisher:	Springer International Publishing
Imprint:	Palgrave Macmillan
Pub date:	31 Jan 2019
DEWEY:	658.049
DEWEY edition:	23
Language:	English
Number of pages:	243
Weight:	499g
Height:	235mm
Width:	155mm
Spine width:	18mm