Publisher's Synopsis
This text presents a view of an ever-changing field of the business environment with an analytical, problem-oriented approach. As well as covering traditional topics, this book includes coverage of practical, action-oriented topics, such as: creating value with technology - a guide for the non-technical manager; the international environment, and knowledge management through the use of text and cases. It is intended for use with business and its environment courses at MBA and executive MBA programmes but is also appropriate for undergraduate business and society courses.
