Publisher's Synopsis
'The Caterer and Hotelkeeper Guide to the Internet' is a hands-on guide to establishing your business on the Internet.
As the Internet becomes an essential part of everyday life, it is becoming more obvious that hoteliers today must make a mark with their own sites, or miss out. David Grant, co-author of this text, runs his own hotel and website constultancy in Cornwall. He set up a site to promote his hotel in 1997 and from his and other experiences estimates that it can add at least £10,000 a year to the average hotel's turnover - a considerable return on investment!
'The Caterer and Hotelkeeper Guide to the Internet' requires no in-depth or technical computer knowledge, and will guide you through all the basics about the Internet, looking at:
* getting your site constructed: doing it yourself, or via an agency
* what makes a good or bad site: essential design concepts
* how to get your site found
* how to take bookings online
* what it will cost you
what can the Internet do for your business? How to add more to your turnover!
creating your own site, or getting someone to do the work for you
what makes a successful site - essential design concepts
