Paperback (22 Dec 2024)
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The research that gave rise to this book evaluates whether it is possible to improve the perception of the meaning of a symbol constructed through the conscious use of the Gestalt Law of Closure, taking the Carrefour brand symbol as the object of study. Through the redesign of the symbol and a field survey, the work tries to reveal the interviewees' perception of the original symbol and the proposed redesign.
| ISBN: | 9786208404826 |
| Publisher: | KS Omniscriptum Publishing |
| Imprint: | Our Knowledge Publishing |
| Pub date: | 22 Dec 2024 |
| Language: | English |
| Number of pages: | 52 |
| Weight: | -1g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 3mm |
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