Publisher's Synopsis
In-depth guidance for college and university fundraising
The U.S. education system has long relied upon the support of private donors, and fundraising plays a major role in academia even today. The Campus Green: Fund Raising in Higher Education offers robust guidance for all aspects of this critical task, from cost and ethics to donor behavior, program evaluation, and beyond. Rich with supplementary references and timeless advice, this guide provides the analysis and depth of information professional fundraisers need to counter the increasing costs of higher education.
