Publisher's Synopsis
CRM seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it.
About the Publisher
We publish workplace learning and development resources, train the trainer materials, books on leadership training and team building, and guides to inter-personal skills and self-development. Our learning aids are concise, jargon-free and highly visual, and employ accelerated learning techniques for fast and effective transfer of knowledge. From NLP, mentoring, motivation, coaching and emotional intelligence to project management, problem behaviour, managing change and time management, we have a comprehensive range of pocket books for all human resource development needs.
