The Business of Nature-Based Tourism

This text addresses the problems which affect the viability of nature-based tourism operations. It is marketing-oriented and is designed to give the reader an understanding of the range of research, planning, financial, marketing and operational skills needed to develop and successfully operate nature-based tourism businesses. It argues that any successful business begins by delivering products which satisfy the needs, wants and desires of its clients. This objective can only be achieved if the business knows who its clients are and understands their motives.;After a review of the literature on the issues affecting the viability of nature-based tourism ventures, chapters in the book deal with business planning, legal and financial issues, cash flow management, costing and pricing. Later chapters deal with marketing, the practicalities of developing and delivering tours, management systems and the ethical issues involved in running nature-based tourism businesses.