Book (30 Oct 1991)
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Examines the process of design in a business context, as a vital element of a company's marketing strategy. The author covers design basics, the role of the logo and corporate symbolism, how best to use design, the implementation of designs, and how they work in practice.
| ISBN: | 9780749405571 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 30 Oct 1991 |
| DEWEY: | 659.285 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 224 |
| Weight: | 750g |
| Height: | 240mm |
| Width: | 170mm |
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