Publisher's Synopsis
The Business of Electronic Publishing stands apart from the technical manuals which abound, by bringing together leading multimedia developers with marketing, legal and management practitioners to look at the practical issues facing producers of multimedia. Authors explore different management models, the genres and forms of multimedia, project budgeting, the role of the producer, financing and publishing options, how to write a business plan, legal and copyright issues, the market for new media, and secure payment systems.
The book also provides illustrated directions on using the essential software packages. Comprehensive appendixes list funding bodies, publishers, and guilds and agencies.
The contributors are leaders in new media enterprises, who collectively represent the full range of experience in production, management, business practices, and legal issues. They include: John Colette, David Court, Erica Dale, Jonathan Delacour, Rachel Dixon, Sally Dowling, David and Miriam Fergusson, and Peter L Higgs. The book also includes case studies by Meredith Quinn of successful new media production studios.
Two factors blocking the development of digital media into a 'creative' industry are the lack of creative producers and the lack of creative programmers. I thoroughly recommend this book to anybody crazy enough to aspire to the former.'
Richard Gooderick, Development and Distribution Executive, Arts Council Films, UK
'The Business of Electronic Publishing introduces a new level of sophistication in analysing the industry, production models and business models for successful electronic publishing.At its heart the book is practical rather than theoretical and should be considered essential reading for anyone venturing into this new world.'
David Harrington, General Manager, Microsoft Sidewalk, Australia.
