Publisher's Synopsis
BASED ON A HUGELY POPULAR ENTERPRISE WORKSHOP Based on the popular Venture Lab business bootcamps that are currently sweeping the USA, this book lays out a complete action plan for taking a business idea and turning it into a profitable venture. This is a practical guidebook for translating your idea into a viable, commercial business. Like the bootcamps that underpin it, it’s all about accelerating the transition from idea to a market–ready product. It’s about rapid action and practical steps that actually work on the ground. The emphasis is very much on ACTION! Using visual strategy mapping, the book will help you interrogate your idea, draw out your business model, understand your market and bring in sales. Business Startup Bootcamp covers all stages of the start–up process including: • The creative process and how to undertake Idea Storming • Sketching out the plan and low res prototying of the business model • Back of the envelope financials and quick and dirty market research • Understanding your value proposition – what difference you’re making in the market • Building commercial momentum
