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The Broker's Edge

The Broker's Edge How to Sell Securities in Any Market

Book (31 Jan 1995)

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Publisher's Synopsis

In today's precarious financial climate, it pays to build client relationships that can weather good markets and bad. Consultative selling, an innovative sales approach with an emphasis on gaining a thorough understanding of the client's point of view, should promise brokers greater client loyalty and retention, deeper asset penetration, fewer customer complaints and more referrals.

Book information

ISBN: 9780133110449
Publisher: New York Institute of Finance
Imprint: New York Institute of Finance
Pub date:
DEWEY: 332.6320688
DEWEY edition: 20
Language: English
Number of pages: 352
Weight: 739g
Height: 235mm
Width: 178mm
Spine width: 32mm