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The Bright Stuff

The Bright Stuff How Innovative People and Technology Can Make the Old Economy New - Financial Times Series

Hardback (23 Nov 2001)

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Publisher's Synopsis

Built on research carried out by INSEAD's eLab, this book shows how old-economy firms can seize the opportunities of the Internet in an innovative way and integrate its possibilities into their existing businesses.

Book information

ISBN: 9780273656487
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 658.4063
DEWEY edition: 21
Language: English
Number of pages: 251
Weight: 639g
Height: 234mm
Width: 156mm
Spine width: 24mm