2007
Paperback (19 Sep 2006)
Save $13.34
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781403998095 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 19 Sep 2006 |
| Edition: | 2007 |
| DEWEY: | 658.82703 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 133 |
| Weight: | 531g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 9mm |
$1.62off
The Digital Marketing Planner
Paperback
Published 01 Feb 2022
Save $1.62
$2.54off
Marketing
Paperback
Published 25 Feb 2021
Save $2.54
$5.15off
Building B2B Relationships
Paperback
Published 03 Dec 2024
Save $5.15
$6.76off
Lead Boldly
Paperback
Published 04 Jun 2024
Save $6.76
$12.33off
Bridging Intention to Impact
Paperback
Published 04 Sep 2024
Save $12.33
$6.30off
Day Trading Attention
Hardback
Published 23 May 2024
Save $6.30
$28.03off
Building B2B Relationships
Hardback
Published 03 Dec 2024
Save $28.03
$1.05off
The Pharoah's Pitch
Paperback
Published 05 Dec 2024
Save $1.05
$6.27off
Innovative Internal Communication
Paperback
Published 03 Aug 2024
Save $6.27
