Paperback (16 Jul 2009)
Includes delivery to the United States
10+ copies available online - Usually dispatched within two working days
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
| ISBN: | 9780742555518 |
| Publisher: | Rowman & Littlefield Publishers |
| Imprint: | Rowman & Littlefield Publishers |
| Pub date: | 16 Jul 2009 |
| Language: | English |
| Number of pages: | 224 |
| Weight: | 364g |
| Height: | 150mm |
| Width: | 228mm |
| Spine width: | 18mm |
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