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The Book of Business Awesome

The Book of Business Awesome How Engaging Your Customers and Employees Can Make Your Business Thrive ; The Book of Business Unawesome : The Cost of Not Listening, Engaging or Being Great at What You Do

Hardback (28 Sep 2012)

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Publisher's Synopsis

UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

  • Key concepts include the power of peripheral referrals and how to create content for your "third circle"
  • Explains how to re-recruiting your employees and re-court your customers

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Book information

ISBN: 9781118315224
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.812
DEWEY edition: 23
Language: English
Number of pages: ix, 123, ix, 127
Weight: 476g
Height: 235mm
Width: 166mm
Spine width: 24mm