Publisher's Synopsis
As a consumer-response specialist, author Geoff Ayling discusses in depth the underlying reasons why a good-looking website isn't necessarily a commercially successful one. He aims to go beyond mere window-dressing and case studies to provide you with the ten key organizing principles used by the world's most successful websites - principles that will work just as well, and just as predictably, for you. We all know that opportunities abound in the virtual marketplace but we are scared of being burnt financially - with good reason. Geoff guides you through a range of concepts and business models as well as a number of vital but widely misunderstood laws of commerce to update your thinking and free you from bricks-and-mortar conventions.;Geoff also covers critical online issues such as fulfilment, stealth marketing and security. The book should equip you with the tools to do your own creative, proactive thinking and planning - essential skills in an evolving environment.
