Publisher's Synopsis
Excerpt from The Assessment and Evaluation of Non-Economic Environments by American Firms: A Preliminary Report
This paper reports preliminary results of a study of how relatively large u.s. Firms operating internationally (1976 sales of $100 million or more and operations in two or more countries) assess foreign social and political environments, how the resulting evaluations are integrated into decision making and how the process impacts upon managerial strategy. Re search entailed both a mailed questionnaire sent to the entire population (a 42% usable response rate produced a sample of 193) and personal inter views with approximately 113 managers in 37 firms selected via a stratified quota sample of survey respondents. It must be emphasized that this paper reports only preliminary results based primarily upon analysis of the mailed questionnaires. The personal interviews serve as background and an aid to understanding at this point; results based upon a systematic evaluation of protocols will be reported at a later date.
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