Publisher's Synopsis
The Art of Persuasion reveals the basic techniques to ethically persuade others in various situations, to make them change ideas about something or convince them that your opinion is right. The book is packed with cutting-edge information on The Art of Persuasion. It covers nearly every bit of information you want to know to make anyone do whatever you want without wasting your time, energy, and self-esteem. It addresses the issue of ethics, discusses emotions and the subconscious, and conveys tips, tricks, and guidelines to develop greater mastery in achieving your goals and improving your life. Structured in such a way as to follow a linear development of information, the book clarifies what you should never do when using persuasion and why just a few minutes of storytelling is essential to overcoming resistance to change and penetrating the minds and hearts of your audience. Persuasion is an intrinsic quality of human communication. We apply it continuously and mostly unconsciously, without worrying about its ethical use, the emotions we can unleash, and the inciting seeds we plant in our and others' subconscious. We are all always within a bubble of persuasion at any time. Persuasion comes in the form of advertising, press announcements, television and radio commercials, political and religious propaganda, and any other kind of communication that asks us to believe in a concept and choose it, among countless others. We are all sellers of ideas, intentions, and opinions, and it is best to quickly introduce a change rather than address the tenacious resistance of our audience. If you are interested in learning about The Art of Persuasion, this will be one of the most critical pieces of information you'll ever read. That's universal teaching.
