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The Art of Identity

The Art of Identity Creating and Managing a Successful Corporate Identity

Hardback (10 May 2000)

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Publisher's Synopsis

This volume redefines corporate identity. It offers insight into the creation, management and measurement of identity, and into why the right identity can transform an organisation.

Book information

ISBN: 9780566083181
Publisher: Gower
Imprint: Gower
Pub date:
DEWEY: 659.285
DEWEY edition: 21
Number of pages: 214
Weight: -1g
Height: 161mm
Width: 238mm
Spine width: 19mm