Publisher's Synopsis
The business of Experiential Events is an on-ground outing that is dynamic, challenging and satisfying. A sunrise industry in India, events offer challenges and recognitions that are indeed addictive. This book is an event designer's almanac, specially dedicated to the talented and discerning who crave for challenges and are in constant search of memorable collaborations.
This book offers models, practices and tips that help in building wonderful experiential events in the Indian context. Understanding the psyche of clients is yet another unique feature of this book where carefully planted questions are discussed with prospects, leading to mapping the core needs that make the experience unique that also ensures sustained Client-Agency relations. Care has been taken in offering time-tested solutions using a variety of infographics, case studies and nuances that go into designing and building experiential events. This book is probably a pioneering effort from a specialist in the field with over 4000+ events to his credit.
If you are passionate about event management, an aspiring entrepreneur, seeker of new challenges, a marcom professional or a communication, visual arts, media student, then this book would be of immense use.
