Publisher's Synopsis
It describes in an easily understandable form the effect of language on the human brain - what it triggers there and what behavior the spoken words lead to in the recipient. This is why the content is timeless to a certain extent, since the way our brain works will not change fundamentally even in a hundred years. This super organ determines how a person reacts to words and what they inevitably trigger in them; for example, in physical terms and in relation to health.
Since the first edition was published in 2015, the political shift to the right in Europe has continued to increase. As a result, the language of some right-wing populists has also become more radical. The media regularly reports on this. These supporters wrongly denigrate them as the "lying press". Equally worrying is the unbridled flood of hate posts on social media, which do not only concern political issues and which probably make stricter legislation unavoidable. All of these people do not seem to be aware of what a dangerous cocktail of words language can be - not only for the recipient, but also for the sender themselves. You can find examples in the book.
In the foreground of thisThe aim of this book is to answer the question of how you can benefit from the correct use of your words in a wide variety of areas of life and situations - without having to "bend" your words verbally or master special communication techniques.
A person's language is not only an effective - or ineffective - tool, but can also be a medicine, a weapon or a poison. Sometimes it even works miracles.
The examples in this book lead to immediate aha moments. They show how powerful words are and that everyone has an invisible power that emanates from their words, even if they are not aware of it and therefore do not use this power properly. The examples illustrate the often surprising and astonishing effect words have on the recipient. In extreme cases, they can be downright dangerous for the sender.
This book shows you how to use your words to more easily trigger what you actually intend - and avoid the opposite. This does not require a new theory or recourse to one of the many communication models. Because the pivotal point for the effect of language is always the brain. More precisely: its function and the mechanisms of language processing. This is the alpha and omega of understanding how words work and what they can achieve.
The brain decides what the respective words trigger in the recipient and which reaction chains are set in motion that determine his behavior. Knowledge of these mechanisms and their application makes all communication more effective and, above all, easier. Therefore, findings from brain research form the indispensable basis of this book.
