Publisher's Synopsis
If you're running (or starting) an agency, the odds are against you. The market is saturated and it's hard to gain the trust of new customers.
How do you build a truly remarkable agency business that wins and keeps clients?
In THE AGENCY: BUILD - GROW - REPEAT, you'll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).
You'll discover how to:
- Create a powerful mission that motivates your staff and customers
- Build powerful sales and pitching processes that win new business
- Form a compelling proposition that sets you apart from your competitors
- Find, train and motivate the best people for your agency
- Market your agency online and offline with tested strategies and channels
- Improve profitability
- Set powerful objectives and build roadmaps that guide you and your team
- Create bullet-proof agreements and onboarding procedure
And much more.
Author Luca Senatore, Director at multi-award-winning digital agency Genie Goals, (also BJJ and former Mixed Martial Arts athlete), went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process. He's a regularly-invited speaker at Google, a top-five-ranked international marketing expert and a straight talker - in this book he leaves no secret unshared.
"Luca's genuine and fearless drive for self-development, and for making a massive and positive impact on team members, clients, and community, is deeply inspiring."
- Alberto Frasarin
Country Head, Italy - Global Marketing Solutions B.U. - Google
