Publisher's Synopsis
This professional guidance provides a comprehensive playbook for leveraging artificial intelligence (AI) to drive measurable results in B2B marketing and sales strategies. With insights from real-world case studies spanning diverse industries and business sizes, it explores AI's transformative impact on understanding the AI-empowered buyer, delivering personalized omnichannel experiences, boosting sales productivity, and optimizing operations.
The book offers a strategic framework for successful AI implementation, covering data readiness, talent acquisition, governance, and ethical considerations. Globally applicable principles foster human-AI collaboration, enabling organizations worldwide to harness AI's potential ethically and profitably in the B2B domain.
