Publisher's Synopsis
Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don't work. Noted behavioural designer and gamification expert Gabe Zichermann has an answer - leveraging behavioural science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success. 'The A-Ha! Method' weaves together the latest research and Zichermann's own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy to follow guide that can make anyone stand out from the crowd. Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy.
