Publisher's Synopsis
This book is packed with mindshifting tools, techniques, and processes for each level of change. The levels start with doing the right things, or focused thinking, to do things that can't be done or imaginative thinking. Smith backs these up with examples, vignettes, and a collection of case studies to demonstrate how creativity, thinking different, and boldness can yield results and solutions far beyond an individual's or organisation's expectation beyond what anyone believed possible. His client list and case studies encompass organisations such as Exxon, IBM, Johnson and Johnson, Ford Motor Company, General Mills, Texaco, Procter and Gamble, Kentucky Fried Chicken, Chase Manhattan Bank, R J Reynolds, and the US Armed Forces.
