Publisher's Synopsis
Do you want to attract and retain diverse clients in culturally relevant and responsible ways? If so, The 6 Stages of Cultural Sales is for you. In this follow-up book to his groundbreaking book, The 6 Stages of Cultural Mastery, Ricardo Gonzalez provides a very specific and powerful process to marketing and selling in diverse communities. Forewords are written by well-known marketing expert Sangram Vajre and sales influencer and expert Phil Gerbyshak. Successful author and marketing expert Chris N. West says, "The 6 Stages of Cultural Sales is a perfect read for organizational leaders looking to understand how to market to different cultures. This book goes far beyond the surface level to which many are accustomed. You will take away great insights along with a roadmap to cultural success!" Duane Dale Cummings, former CEO of Leadercast and author of both The Sensational Salesman and The Sensational Leader says the following about the book, "Whether you are just beginning your sales career or are a veteran in your field, The 6 Stages of Cultural Sales is a MUST read. The wisdom within these pages will provide you with the combination to open every 'sales safe' regardless of the industry. If you read only one book on sales in your life, let it be this one!" The reviews are powerful because the book is powerful. Award-winning Account Based Marketing expert, Amber Bogie says, "The 6 Stages of Cultural Sales is a must-read for anyone in marketing, sales, and especially for those navigating through the world of ABM, where personalization through connection is the core value. Finally, a book to detail the immeasurable value of connection within sales paired with a step-by-step guide." Morgan J Ingram, a 2x LinkedIn Top Sales Voice says, "I am a process person, and this is a strong process. The 6 Stages of Cultural Sales is incredibly insightful." If you're serious about increasing your income and expanding your influence by selling to people of diverse backgrounds, this book should be on your reading list. Learn more about Ricardo on his website at Ricardo Gonzalez.com. To dig deeper into the principles of Cultural Mastery, visit CulturalMastery.com. This book is published by Bilingual America Press, a division of Bilingual America.
