Delivery included to the United States

The 5 Paths to Persuasion

The 5 Paths to Persuasion The Art of Selling Your Message

Hardback (02 Feb 2005)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

This book identifies five types of executive decision makers and suggests approaches for catering a sales presentation that will appeal to charismatics, thinkers, skeptics, followers, and controllers. The method centers on the observation that different types of executives prefer to hear and see specific types of information.

About the Publisher

Import US

Little, Brown is the literary hardback imprint that feeds into our Abacus paperback list. We publish across a wide range of areas, including fiction, history, memoir, science and travel, but within this diverse list the vast majority of books have in common a strong narrative and a distinctive voice.

Book information

ISBN: 9780446532396
Publisher: Little, Brown
Imprint: Import US
Pub date:
DEWEY: 658.45
DEWEY edition: 22
Number of pages: 240
Weight: 422g
Height: 229mm
Width: 152mm
Spine width: 24mm