Publisher's Synopsis
Calling upon their many years of marketing expertise the authors of "Positioning", "Marketing Warfare" and "Bottom-Up Marketing", distill everything they have learned about what makes some companies inordinately successful and most others failures, into 22 fundamental laws of marketing.;Each of the 22 laws - including the law of the mind, the law of sacrifice, the law of hype, the law of acceleration - is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace. Marketing strategies that work are usuallly in tune with some quintessential force in the marketplace. This marketing guide provides marketing executives with the tools and techniques they need to put those forces to work on the side of their products.
