Publisher's Synopsis
In the last decade service research has been revitalized through main inputs coming from Service-Dominant (S-D) Logic, Service Science and Network and Systems Theory. S-D logic has contributed with a tentative higher level service theory of the best contributions of the past, and pointing directions for the future. Through the deployment of its premises and axioms, S-D logic renewed the service field and focused on resource integration, value-co-creation, actor-to-actor interaction (A2A), service ecosystems and institutions as key ideas in the theory of marketing. The foundational idea of 'service for service exchange' offers a unified understanding of the purpose and nature of organizations, markets and society.
