Publisher's Synopsis
For generations, the much-anticipated arrival of the Sears gift catalog signaled the start of the holiday season. This faithful reprint of the retailer's 1942 Christmas edition offers a nostalgia-inducing chance to relive those bygone years, when turning the pages of a catalog could excite young minds with dreams of a shiny toy truck or a new doll under the tree. This vintage publication also provides an interesting look at how merchandise has evolved over the years. In 1942, Sears shoppers could purchase toys as well as housewares, clothes, furniture, candy, and gifts to send to servicemen (all at prices that now seem astonishingly low). The wartime catalog includes information about the importance of saving scrap metal for munitions and encourages readers to buy war bonds. This modern republication features a new Introduction with thought-provoking insights into the catalog's historic value.
