Book (16 Feb 2004)
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In fact what the The Wall Street Journal writer and editor offers is an 18-step program by which a corporation can create a good public image and maintain it even through adversity. They include a few addressing the reasons for a bad reputation, such as living values and ethics and being a model citizen, but mostly concern public relations efforts,
| ISBN: | 9780743236706 |
| Publisher: | Free Press |
| Imprint: | Free Press |
| Pub date: | 16 Feb 2004 |
| DEWEY: | 659.2 |
| DEWEY edition: | 22 |
| Number of pages: | 306 |
| Weight: | 467g |
| Height: | 245mm |
| Width: | 160mm |
| Spine width: | 29mm |
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