Paperback (19 Aug 2024)
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A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
| ISBN: | 9798330360086 |
| Publisher: | Pbooks |
| Imprint: | Pbooks |
| Pub date: | 19 Aug 2024 |
| Language: | English |
| Number of pages: | 306 |
| Weight: | 413g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 16mm |
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