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Telephone Survey Methods

Telephone Survey Methods Sampling, Selection and Supervision - Applied Social Research Methods

1st edition

Paperback (30 Jun 1987)

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Publisher's Synopsis

Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.

Book information

ISBN: 9780803926356
Publisher: SAGE Publications
Imprint: Sage
Pub date:
Edition: 1st edition
Language: English
Number of pages: 160
Weight: 230g
Height: 220mm
Width: 140mm