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Technology at the Margins

Technology at the Margins How IT Meets the Needs of Emerging Markets - Microsoft Executive Leadership Series

Hardback (30 Dec 2010)

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Publisher's Synopsis

Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs

Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies.

  • Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs
  • Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies
  • Challenges businesses to rethink their uses of existing technologies

Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.

Book information

ISBN: 9780470639979
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.4038
DEWEY edition: 22
Language: English
Number of pages: 166
Weight: 366g
Height: 239mm
Width: 162mm
Spine width: 16mm