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Technology Pricing

Technology Pricing From Principles to Strategy

Book (15 Mar 1989)

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Publisher's Synopsis

This book attempts to provide a guide to and explanation for technology pricing. Technology pricing is difficult for most people who are confronted by it, including managers involved in negotiations, civil servants concerned with the regulation of international technology flows and economists interested in the understanding of the global technology market. There is no agreement on the proper way to assess the price of a technological piece of knowledge to be transferred, even within each of the three groups mentioned.;The author promotes the view that there is no universal formula for technology pricing, but that it strongly depends on the strategic motivations of licensing. The book proposes a set of pricing models consistent with the main licensing strategies.

About the Publisher

Macmillan

Macmillan is the hardback imprint of Pan Macmillan and publishes major British and international fiction authors as well as serious history, biography & memoir, politics, sport and current affairs. It also publishes a wide variety of annuals and series.

Book information

ISBN: 9780333471364
Publisher: Macmillan
Imprint: Macmillan
Pub date:
DEWEY: 338.926
DEWEY edition: 19
Language: English
Number of pages: 207
Weight: 461g
Height: 222mm
Width: 145mm