Hardback (15 Sep 2008)
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This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy - including licensing strategy - are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.
| ISBN: | 9789812568502 |
| Publisher: | World Scientific |
| Imprint: | World Scientific Publishing |
| Pub date: | 15 Sep 2008 |
| DEWEY: | 658.4012 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 314 |
| Weight: | 658g |
| Height: | 244mm |
| Width: | 173mm |
| Spine width: | 23mm |
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