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Technological Entrepreneurship : Technology-Driven vs Market-Driven Innovation

Technological Entrepreneurship : Technology-Driven vs Market-Driven Innovation

Softcover reprint of the original 1st Edition 2017

Paperback (13 Jul 2018)

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Publisher's Synopsis

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technologicalentrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare. 

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9783319833859
Publisher: Springer International Publishing
Imprint: Palgrave Macmillan
Pub date:
Edition: Softcover reprint of the original 1st Edition 2017
Language: English
Number of pages: 299
Weight: 454g
Height: 210mm
Width: 148mm
Spine width: 17mm