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Technical Marketing Communication

Technical Marketing Communication A Guide to Writing, Design, and Delivery

Second edition

Paperback (03 Apr 2023)

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Publisher's Synopsis

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers:

  • Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.
  • Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.
  • Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.
  • Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.

After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.

Book information

ISBN: 9781637424346
Publisher: Business Expert Press
Imprint: Business Expert Press
Pub date:
Edition: Second edition
DEWEY: 808.0666
DEWEY edition: 23
Language: English
Number of pages: 125
Weight: 272g
Height: 228mm
Width: 152mm
Spine width: 8mm