Publisher's Synopsis
This book provides guidance to marketers on how to adapt their strategies to thrive in the increasingly data-driven landscape of modern marketing. It explores how techniques like machine learning, artificial intelligence, and big data analytics are transforming key aspects of marketing like customer segmentation, personalization, and campaign optimization.
The book also covers important considerations around data privacy regulations and ethics in data usage. Readers learn how leading companies are leveraging data analytics to improve results and gain strategic advantages. Case studies demonstrate innovative applications of technologies like predictive modeling and real-time personalization. The book advises marketers to foster data-literate, collaborative cultures and invest in scalable data infrastructure. It highlights future trends, including edge computing and blockchain, and stresses adapting to disruption through lifelong learning. Overall, the book is a comprehensive guide for marketers navigating data analytics opportunities and challenges.
