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TOMS, Online Identities, and Stakeholders

TOMS, Online Identities, and Stakeholders - AMA-TV

Book (13 Jul 2016)

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Publisher's Synopsis

It's not just what is sold, but why or how it's sold. AMA TV looks at how social responsibility campaigns and cross-platform content sway consumer buying habits and loyalty.

Book information

ISBN: 9781473986190
Publisher: American Marketing Association
Imprint: American Marketing Association
Pub date:
DEWEY: 658.8
DEWEY edition: 23