Publisher's Synopsis
The ALTERNATIVE DISTRIBUTION(R) Method in the Italian beauty sector" is not just a book: it is the definitive guide for manufacturers who want to successfully enter the Italian beauty market. Written by Lorenzo Cattani, founder of Beauty Firm S.R.L., this manual reveals the strategies, tools and secrets to build a solid and sustainable brand in one of the most competitive and fascinating markets in the world.
If you have an innovative product and want to bring it to Italy, this book is your starting point. You will learn to avoid the most common mistakes, understand the Italian public and exploit the unique opportunities of the market. From theory to practice, Lorenzo Cattani will guide you step by step with a scientific and replicable approach, which has already transformed international brands into Italian successes. Whether you are a niche producer or a large brand, here you will find everything you need to plan your strategy and conquer the Italian market. Don't leave your success to chance. Take control today.
