Publisher's Synopsis
Tourism has evolved as a self-sustaining industry around the globe with a huge turnover. We have been witnessing huge competition among the organizations in the business world. Companies are looking for resourceful methods to participate in the global tourism market. In business, the major objective is to make profit. However, if the focus is only on profit, it will not to be easy for them to succeed. It is more significant for organizations to find out how to make a well-built strategy in order to be more competitive in the marketplace. Creative working enables organizations to make their position more competitive and be more value-oriented in the global tourism industry. This book is a compilation of various case studies regarding the impact of tourism business strategies accomplished over the years. It provides various strategies for the sustenance and development of the global tourism industry.
